ROB PATTON
PROFESSIONAL EXPERIENCE

Director
Marketing and Communications
University of Idaho, College of Engineering
Moscow | September 2013 - Present

As the Director of Marketing and Communications for the College of Engineering I am in charge of key internal and external communication, communication tools and serve as the college's chief content strategist. I work to advance the college’s reputation through purposeful messaging and creative content production tied to the university’s brand and strategic initiatives. I work to provide marketing and communications leadership in a variety of areas, including alumni relations, web content, social media, media and public relations, special events, and publications. I provide counsel to the dean, departments and research units on marketing and communications approaches. I write and edit a variety of materials in electronic and print format, including the college's monthly newsletter, web features and content, social media postings, brochures, fact sheets, posters, scripts, talking points, advertisements, promotional articles, news releases and the annual college magazine. I am the Director of the College of Engineering’s annual signature event, Engineering Design EXPO, the Pacific Northwest's longest-running interdisciplinary exposition showcasing student engineering design and technological innovation. I supervise the college web and communications team, manage planning and budgeting upwards of $100,000 annually. I also oversee the work done on behalf of the college by university designers, photographers, and freelance writers. I interface with the university's central communications and marketing team to coordinate content and relay information to and from the College of Engineering.

Manager
Communications
City of Pocatello
Idaho | July 2008 - September 2013

I was responsible for the on-going management of the city's internal and external web communication and social media administration. I served as the primary developer of web-based marketing and strategy for the city's twenty-five departments. I produced highly visible web programs dealing with a host of public policy issues such as energy efficiency, curbside recycling and composting, budget transparency and crime reporting. I wrote and distributed press releases and op-eds via multiple media channels. I created and managed the city's Facebook and Twitter social media program regularly communicating with over 5,000 constituents. I advised and administered over 10 city department social media properties including the Pocatello Police and Fire Department's social media presence. In addition, I worked with the city's environmental education team to grow the Conserve Pocatello brand, a web program I helped developed to encourage residents and businesses to save energy by providing them with a knowledge base to do so. I have also worked to leverage other social media tools such as pocatello.blip.tv to broadcast and share city programming with the public. I managed the city's Intranet, an internal communication resource serving over 500 city employees. I helped develop the City's Wellness Program providing digital solutions to help grow the program and make it a Blue Cross of Idaho Award of Excellence winner. I worked with a team to design and deploy a mobile app for the City of Pocatello. Overall my mission was to change the perception that local government must look small and act small online. My efforts met with success earning the City of Pocatello two Association of Idaho Cities Innovation Achievement Awards in 2009 & 2010, and a Top Local Government website award.

Manager
Academic and Research Programs
University of California
Santa Barbara | January 2002 -June 2008

I managed the daily operations and communication activities of the Center for Information Technology and Society (CITS) at UC Santa Barbara, a nationally recognized multidisciplinary center that promotes research on the cultural transitions and social innovations associated with new media technologies. I managed the work-flow and budgets of several faculty teams supporting grant research, proposal development, and communicating findings. I also managed a team of CITS research undergraduates. I produced and marketed several regular events such as a monthly research lecture series, a film series and a large forum exploring social technology and innovation. I worked with faculty and student researchers using an enhanced interactive multimedia lab for event production. I also produced an annual "Distinguished Speaker" event that brought an array of thought leaders in the field of digital media and society to campus such as Lawrence Lessig, David Byrne, Vint Cerf and Howard Rheingold. I collaborated with University of California Television (UCTV) to make CITS event programming available to the entire University of California audience. I worked to establish and develop several inter-campus research center collaborations most notably with UCSB's Center for Nanotechnology & Society and the Carsey-Wolf Center formerly the Center for Film Television & New Media. I created and successfully petitioned the UCSB Faculty Senate to approve the implementation of the Technology and Society Ph.D. degree emphasis, a multi-disciplinary graduate training program. I worked to leverage media opportunities to highlight CITS research, education and events targeting both academic and local community audiences.

Manager
Information/Communications Services
Democratic National Convention
Los Angeles | October 1999 - November 2000

I served as a member of the bi-partisan Host Committee for the 2000 L.A. Host Committee for the Democratic National Convention. I acted as the principal liaison between Fortune 500 companies (i.e. AT&T, Cisco Systems Inc., Apple Computer, Microsoft, Hewlett-Packard) and the Democratic National Convention Committee (DNCC) to establish and deploy the technical and communications infrastructure for the convention. I managed a staff that coordinated the technical and communication operations for the Host Committee and provided support for the DNCC throughout the Convention in multiple locations. I also provided asset control management for over $5 million dollars in technology.

Principal Consultant
Strategic Communications
Two Black Socks
Western U.S. | December 1998 - On-going

I have developed a successful media strategy consulting business by establishing a network of client & vendor relationships to serve national, state and local political candidates, elected officials, issue advocacy campaigns and non-profit organizations. Working with clients I developed an expertise in strategic communications, social media, online marketing management, and web development. To date I have 100% success rate in all district & statewide campaigns.

Director
Technology and Web Communications
U.S. Senator Barbara Boxer for Senate
Los Angeles | September 1997 - February 1999

I setup and managed the state-wide communications infrastructure and operations for Senator Barbara Boxer's re-election campaign. I oversaw the development of the campaign's award winning website, considered a model achievement in the emerging field of online campaigning. I pioneered efforts in online campaign marketing & advertising, web fundraising and grassroots email advocacy. I managed the team in charge of the campaign contact and contribution database and prepared campaign Federal Election Commission (FEC) reports. I worked hand-in-hand with the Campaign Manager, Finance Director and Press Secretary to ensure a campaign victory for Senator Boxer.
September 1997 – December 1998

Manager
Correspondence and Systems Administration
U.S. Senator Barbara Boxer
Washington D.C. | January 1993 - August 1997

I began my professional career as an intern in the United States Senate and eventually became responsible for several staff and a vast correspondence program that handled an average of 20,000 items of correspondence each week. I oversaw all of the technical and data operations of the Senator's Washington D.C. office, a technology budget of $150,00 annually, and I coordinated support for six California satellite offices. I was the main administrator of the Senator's one million plus record correspondence database. Coordinated the production of all Senate floor display materials and assisted the Senator's scheduling team staffing the Senator at events. I had two marquee accomplishments as a Senate staffer. The first was that I worked to conduct the first public online survey using electronic bulletin boards and email on the issue of President Clinton's 1994 Health Care Reform bill. The second significant accomplishment was that I developed the third website in the history of the U.S. Senate for Senator Barbara Boxer after Senators Ted Kennedy (D-MA) and Patrick Leahy (D-VT).
April 1993 – August 1997

 
EDUCATION
M. A., Communication, University of California Santa Barbara, 2007
Concentrations: New Media and Organizational Communication
Thesis: Facebook and Networked Interactivity
B. A., Political Science, University of California San Diego, 1992
Minors: History and Visual Arts
Massey University, Palmerston North, New Zealand, 1990
University of California Education Abroad Program
 
BOARD MEMBERSHIP & CIVIC LEADERSHIP
Moscow Baseball Association - Babe Ruth League Cal Ripken Baseball
Babe Ruth Division Vice President 2017
Minors Coach 2017
Majors Coach 2016 | 12U Latah County All-Star Team Assistant Coach 2016
Majors Coach 2015 | 11U Latah County All-Star Team Assistant Coach 2015
Minors Coach 2014 | 10U Latah County All-Star Team Manager & Coach 2014
Leadership Pocatello Alumni Association (LPAA)
President 2012-13 | President-Elect 2011-12 | Board Secretary 2009-11 | 2008-09 Marketing Chair
American Heart Association HeartChase Pocatello
Digital Communications Chair 2012-13
Greater Pocatello Chamber of Commerce
Board Member 2012-13
Portneuf Valley Environmental Fair
Organizing Committee Member 2012-13
Portneuf Valley Bike to Work
Board Member 2009-13
Bannock Transportation Planning Organization Bicycle Master Plan
Steering Committee Member 2011-13
Bannock Baseball Association
Pinto Commissioner 2010-13 | Mustang Commissioner 2013 | Coach 2010-13
 

 

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